Selected work
Work Projects
Scotia Wealth Management Mobile App
Led end-to-end strategy and launch of the Scotia Wealth Management mobile app — bringing 40K wealth clients and $436B in AUM onto a unified self-serve digital experience for the first time. The app consolidated five wealth divisions (ScotiaMcLeod, Scotia iTRADE, Jarislowsky Fraser, Scotiatrust, and Private Investment Counsel) into a single authenticated experience, launching to 25K Canadian clients and scaling across 5 international markets.
Product: Built on top of Scotiabank's existing app infrastructure, the platform delivers biometric sign-in, real-time portfolio dashboards, asset mix breakdowns, holdings detail, transaction history, and document management for statements and tax slips. Owned the multi-quarter roadmap for self-service transactions, advisor workflows, and real-time data integrations — alongside API and service-layer strategy that standardized contracts and cut duplicate build across markets.
Scotiabank Digital
Senior PM, Retail & Business Platforms
2021 — 2024
scotiabank.com — online bankingScotia Online Banking Platform
Owned strategy and full GTM execution for the redesign of Scotia's online banking platform, now used by 2 million+ active Canadians. Led the modernization of a legacy web client through a phased migration that de-risked delivery for existing users while meeting compliance, accessibility, and fraud prevention requirements across a complex, high-traffic platform.
Product: The platform covers bill payment with recurring options, Interac e-Transfer, international money transfers, investment monitoring, free TransUnion credit score, Scotia InfoAlerts, and direct deposit setup. Drove a rigorous A/B testing and experimentation programme — using customer research and performance data to continuously reduce friction and grow engagement across retail and business segments.
Scotiabank Digital
Product Manager, Retail & Business Platforms
2020 — 2021
scotiabank.com — mobile appScotia Mobile Banking App
Delivered a new unified mobile banking experience adopted by 3 million+ active users. Consolidated key product lines — InfoAlerts, SelectPay (BNPL), and Money Movement — into a single cohesive app, and introduced AI-powered bill payment features that improved transaction success by 7%. Partnered with analytics to turn large datasets into segmentation insights across retail, SMB, and wealth.
Product: The app features quick-access shortcuts for everyday tasks, fast bill payments and transfers, an in-app Help Center, and optimized performance across iOS and Android. AI-powered routing logic was embedded directly into the payment and alerts experience — improving reliability and reducing failed transactions at scale.
National Post & Postmedia Network Relaunch
Led a cross-functional team of 10+ engineers and designers to migrate 130+ Postmedia media brand sites — including the National Post — from WordPress to Python/Django. Owned the GTM strategy with editorial and senior leadership, and partnered closely with monetization teams to optimize ad inventory performance and improve advertiser value across the network.
Product: The relaunch replaced a fragmented legacy CMS with a scalable Python/Django platform — enabling faster page loads, streamlined content publishing workflows, and a more efficient ad delivery architecture. The modernized stack reduced operational overhead by 40% while improving reader experience and CTR across 130+ brand properties.
WellnessLiving Booking & Marketplace
Defined the vision and roadmap for WellnessLiving's SaaS fitness platform across mobile and web, with a focus on growing adoption among small fitness and wellness businesses. Led the redesign of the core booking and marketplace experience, and built payments enablement with external partners to create a net-new recurring revenue stream for the business.
Product: The platform offers a branded client booking portal, automated waitlist management, Google Search and Maps integration, scheduling widgets for websites and social media, virtual class streaming, and automated notifications via email, SMS, and push — purpose-built for small fitness and wellness operators managing staff, schedules, and client acquisition.
