Experience

• —Lead product strategy for a digital platform across 5 international markets supporting 40K wealth clients and $436B in AUM. Launched the Canadian Wealth Management app to 25K Canadian clients.
• —Own client onboarding and Direct Investing acquisition outcomes: grew funded accounts 14% in the first month, improved onboarding completion 30% to 45%, and cut time-to-first-trade from 4 days to 1.5 days.
• —Owned a multi-quarter roadmap for self-service transactions, advisor workflows, and real-time data integrations.
• —Directly manage 2 PMs and 2 business analysts, setting priorities, coaching on craft, and building the senior PM bench.
• —Drove executive alignment on standardized data models, design patterns, and reusable frameworks, cutting duplicate build across markets and accelerating time-to-market.
• —Partnered with compliance, legal, and risk to ship products in highly regulated, multi-jurisdictional environments at pace.
• —Led API and service-layer strategy with engineering, defining standardized contracts that cut duplicate work.

• —Delivered the new Scotiabank web client platform for Canadians adopted by 2 million+ active users through the GTM rollout.
• —Owned strategy and roadmap for mobile app and web platforms, increasing engagement by 12% YoY.
• —Championed A/B testing and experimentation, achieving +20 NPS, 30% less user friction, and 20% growth in money transfers.
• —Used customer research, competitive analysis, and performance data to identify growth opportunities and shape roadmap priorities.
• —Led modernization of a legacy platform with a phased roadmap and migration strategy that de-risked delivery for existing users.
• —Mentored and coached PMs and cross-functional leads, strengthening organizational product craft and leadership pipeline.

• —Delivered a new unified mobile app experience adopted by 3 million+ active users, increasing engagement by 20%.
• —Owned product strategy and GTM for InfoAlerts, SelectPay (BNPL), and Money Movement, driving a 10% revenue lift.
• —Introduced AI-powered bill payment features that improved transaction success by 7%.
• —Partnered with analytics teams to turn large data sets into insights, shaping segmentation across retail, SMB, and wealth.
• —Shipped go-to-market initiatives that raised customer satisfaction scores and reduced downstream support and operational costs.

• —Led a cross-functional team of 10+ engineers and designers to relaunch 130+ media brand sites, moving from WordPress to Python/Django; +27% engagement, -40% cost.
• —Partnered with monetization teams to optimize ad inventory, improving CTR by 22%.
• —Developed GTM strategy in collaboration with editorial and senior leadership, emphasizing advertiser value and improved UX.

• —Defined vision and roadmap for SaaS fitness software across mobile and web platforms, driving adoption with small businesses.
• —Launched redesigned marketplace and booking flows, increasing client bookings by 8%.
• —Integrated payments enablement with external partners, creating a new recurring revenue stream.

York University

Bachelor of Finance

2012 – 2016